Since its introduction in 1984, Always has made a woman’s period a more positive, happier experience.

Always, the world’s leader in feminine protection is dedicated to helping women embrace womanhood positively—from the very beginning of puberty through their adult lives.

The Always brand is behind some of the biggest innovations in feminine hygiene history, including the introduction of winged pads in 1985 and Ultra thin pads in 1990. Continuing its goal of improving women’s lives across the world, today Always have pads which are made with a new-to-the-world material that enables women to have the magical combination of absorbency, amazing softness, and flexibility all in one pad.

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